A Focus On Strategic Marketing

New Media + Traditional = RESULTS

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Buyers and sellers are becoming more sophisticated and demanding all the time. That’s why we invest deeply and strategically in both the newest online marketing methods, as well as traditional methods.

Our Marketing Investment and Decision-Making Team

Locations North has the region’s largest annual marketing investment, at $200,000. About half that investment is determined through vote by our Advertising Advisory Committee, consisting of agent representatives from all our offices working with the Broker of Record. The brokerage is completely accountable to this process.

Web-Based Marketing

We continually work with web marketing strategists to maximize and measure our online lead generation effectiveness. We give you:

  • LocationsNorth.com – Generates 145 leads/month on average, and is consistently the area’s #1 local real estate site in terms of Google’s authority ranking and Alexa traffic rank. Our traffic is up 600% since 2014. Bringing in 100K in visitors per year with over 1M page views.
  • ReadyChat – We use this industry-leading live-chat system on our website to communicate directly with visitors in real time, thus guaranteeing higher quality leads.
  • Social Media – We have the region’s highest-traffic presence, with: continually updated real estate and community content; regular, targeted ads; and weekly featured listing campaigns.
  • LeadAssign – We’ve developed in-house the industry’s most intelligent and effective lead management system, personalized for each of our REALTORS. It enables expanded online advertising, which means more high-quality leads for you.
  • RoyalLePage.com – Attracted 40,000,000 unique visitors and generated 170,000 leads in 2018.
  • Social Media – We utilize innovative and creative advertising on popular social media channels including Facebook, YouTube, Instagram and Linked-In.

Print Advertising

We regularly run high-exposure ads in On the Bay, Escarpment Magazine, Our Homes and Mountain Life. In addition to running ads in our local newspapers, we advertise in the bi-weekly GTA Advertiser newspaper, available for free at locations across the GTA. We beautifully showcase our listings, but are mainly designed to drive buyers to our content-rich web site (given that 95% of buyers use the web as their primary research tool).

All of our advertising programs are meant to do one thing: to optimize Locations North exposure across several multi-media platforms, generating buyer and seller leads for our agents.

In-House Marketing Team and Resource Centre

Locations North also provides extensive PDF-format collateral and other materials that you can use ‘as is’, have personalized for you, or adapt for your own purposes. These materials include:

  • Detailed monthly Market Reports and Market Snapshots for the Southern Georgian Bay as a whole.
  • Detailed quarterly Market Reports and Market Snapshots for each of the communities we serve: Collingwood, The Blue Mountains., Wasaga Beach, Meaford, Clearview, Grey Highlands, Tiny Township.
  • Infographics that attractively summarize Royal LePage and Locations North accomplishments.
  • Custom Listing Presentations that can be personalized and modified for different kinds of properties, sellers and markets.
  • In-depth Locations North Home Selling and Home Buying Guides.
  • Photographs that you can use in your own online and print market.

At Locations North we pull out all the stops to give you maximum, high-quality exposure as a REALTOR® within the marketplace.